Shopify developer skills: 13 Factors to consider when hiring!

Summer Nguyen | 01-15-2026

As the global business landscape continues shifting towards a predominantly digital orientation, the demand for Shopify developers is rising. However, the growing pool of Shopify developers has made it challenging for businesses to identify the ideal project candidates.

Therefore, in this article, we will explore a crucial element in hiring Shopify developers: their skill set. Join us as we delve into the examination of 13 essential skills that define a proficient Shopify expert.


Table of Contents


Shopify developers’ definition

Shopify developers are professionals who specialize in creating, customizing, and maintaining online stores using the Shopify platform. They possess expertise in web development, particularly focused on building e-commerce websites that leverage Shopify’s features and capabilities.

These developers are tasked with the responsibility of creating designs and writing code for online storefronts, implementing e-commerce functionalities, integrating third-party applications, and ensuring Shopify-based websites’ overall performance, security, and user experience.

Shopify developers’ definition

Shopify developers may also offer services such as theme customization, app development, and technical support to companies seeking to establish or improve their digital footprint and e-commerce operations.


Why is a Shopify developer important for an organization?

Shopify developers are crucial for an organization for several reasons:

  • E-commerce Expertise: Shopify developers specialize in creating and managing e-commerce websites. Their expertise ensures the organization’s online store is designed, developed, and optimized for effective online selling.
  • Customization: Shopify developers can tailor the online store to align with the organization’s unique requirements and branding.
  • Technical Proficiency: They ensure the website operates seamlessly, loads rapidly, and is secure.
  • App Integration: Developers integrate suitable apps for payment gateways, marketing, and inventory management.
  • Scalability: They build stores that scale with business growth.
  • Mobile Responsiveness: They ensure excellent UX across all screen sizes.
  • SEO Optimization: They improve visibility and organic traffic.
  • Troubleshooting and Support: They minimize downtime and sales loss.
  • Security: They safeguard confidential customer data.
  • Performance Optimization: They ensure fast load times.
  • Conversion Rate Optimization: They improve conversions.
  • Cost Efficiency: They prevent long-term technical issues and inefficiencies.

In summary, Shopify developers are vital in helping organizations establish and maintain a successful online presence.


13 Skills to look at a qualified Shopify developer

When evaluating a qualified Shopify developer, consider the following 13 essential skills:

1. Shopify platform proficiency

One of the most important Shopify developer skills is platform proficiency.

Shopify platform proficiency

Proficiency ensures developers can navigate tools, troubleshoot issues, and deliver tailored online shopping experiences.


2. HTML/CSS

HTML and CSS are fundamental Shopify developer skills used for structuring and styling content. These skills are essential for theme customization and branding alignment.


3. Liquid templating language

Liquid is the backbone of Shopify theme customization. Proficiency allows developers to personalize experiences and maintain compatibility with Shopify updates.


4. JavaScript

JavaScript enhances interactivity and enables dynamic features, integrations, and advanced app development.


5. Responsive design

Responsive design ensures seamless UX across devices, improves SEO, and boosts conversion rates.


6. Shopify theme development

Shopify theme development directly influences customer experience.

Shopify theme development

A skilled developer enhances performance, branding, and conversions.


7. App integration

App integration enables scalable ecosystems, advanced marketing, and operational efficiency.


8. APIs and webhooks

APIs and webhooks allow automation, third-party integrations, and scalable solutions.


9. E-commerce best practices

Understanding user behavior, checkout optimization, and industry trends drives better store performance.


10. SEO optimization

SEO improves visibility and organic traffic.

SEO optimization


11. Performance optimization

Fast-loading, responsive stores reduce bounce rates and increase conversions.


12. Testing and debugging

Testing and debugging ensure stability, security, and reliability.


13. Client communication

Clear communication ensures alignment, trust, and project success.


Tips to differentiate between good and average Shopify developers

Differentiate Shopify developers

Good Shopify Developers

  • Strong technical proficiency
  • Excellent UX focus
  • Updated e-commerce practices
  • Clear communication
  • Effective problem solving
  • Advanced customization skills
  • Thorough testing
  • Strong project management
  • High client satisfaction

Average Shopify Developers

  • Limited technical depth
  • Weak UX focus
  • Outdated practices
  • Poor communication
  • Limited troubleshooting ability
  • Minimal testing
  • Inconsistent delivery

Hiring Shopify developers from Mageplaza

Mageplaza is part of the Avada Group and has extensive experience building high-performing Shopify apps such as:

  • Avada EU GDPR Cookie Consent
  • Avada Trust badges, pop-up
  • Avada WhatsApp Chat, FAQ Page
  • PDF Invoice Order Printer, POS
  • Avada: Size Chart, Size Guide
  • Avada Upsell Cross Sell Bundle

Mageplaza Shopify development service

Why choose Mageplaza?

  • 9+ years of E-commerce experience
  • Wide range of apps
  • Customization capabilities
  • Ongoing support
  • Cost-effective model (from $15/h)
  • Guaranteed delivery timeframe

CONSULT WITH THE MAGEPLAZA TEAM FOR FREE


Conclusion

In conclusion, the importance of Shopify developer skills cannot be overstated. Recognizing these skills helps you choose the right developer and ensure your Shopify store exceeds customer expectations.