What is a key factor for the success online store?
Is it the best-looking website? Is it the promotion?
The answer is a core product of your company! Finding a great product on the website is a major challenge faced by online sellers.
Not every product will do! Understanding this issue, in today’s article, we will give you a comprehensive guide on how to find winning Shopify products, the products that will enhance your sales and improve your likelihood of achieving success.
Don’t skip if you want to make your journey to a successful online store less tough!
What is a Winning Shopify Product?
A winning Shopify product is an item with high demand, strong profit margins, and viral potential while being easy to ship and scale. Here are the details:
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A winning product must have high market demand and search volume, ideally with at least 10,000 monthly searches on Google and a 20–30% increase in Google Trends over the past six months. Strong engagement on social media, such as TikTok and Instagram, further validates demand, with viral products typically receiving thousands to millions of views. The more people are actively searching and engaging with the product, the higher its potential for success.
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Strong profit margins are essential for sustainability, with an ideal markup of 50–70%. A product should cost $10 or less while being sold for $30 to $50 to maintain a healthy margin for advertising and operational expenses. Since advertising is a significant expense, a good winning product should allow for an acquisition cost (CPA) of $10–$20 on Facebook Ads or $5–$15 on TikTok Ads while still maintaining profitability.
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A product with viral potential performs well on social media and paid ads. It should have a strong “wow factor” that captures attention in the first three seconds and is easy to demonstrate in short-form video content. The more engaging a product is, the higher its chances of being shared and gaining organic reach, leading to lower advertising costs and increased conversions. A strong indicator of viral potential is a click-through rate (CTR) above 3% on ads.
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Impulse buying psychology plays a crucial role in the success of a Shopify product. Products priced under $50 tend to convert 30–50% better than higher-priced items because they fall into an “easy purchase” range. Additionally, products that create urgency—such as limited-time offers, scarcity tactics, or emotional appeal—are more likely to trigger spontaneous purchases.
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A winning product should also have a low return rate and be easy to ship to minimize logistical issues and maintain profitability. Ideally, the return rate should be less than 5%. The product should be lightweight (under 500g), not fragile, and simple to use, which helps reduce complaints and refunds.
Finally, a strong winning product has upsell and subscription potential, allowing businesses to increase their Average Order Value (AOV) and generate repeat purchases. Products that can be bundled or require regular replacement can drive long-term revenue.
How to Find Winning Shopify Products
With millions of products available, how do you find the ones that actually sell? Below is a detailed, step-by-step guide to discovering winning Shopify products using market research, trend analysis, and data-driven tools:
1. Use hot product search engine tools
Finding high-demand products is much easier when you use AI-powered product research tools. These platforms analyze real-time sales data, competitor strategies, and advertising trends to identify products that are already making money.
- Ecomhunt – Provides a handpicked list of trending products, complete with supplier links, profit calculations, and competitor ads.
- Niche Scraper – Uses AI to scan thousands of Shopify stores and identify products with high growth potential.
- Sell The Trend – A machine-learning tool that identifies hot-selling products across AliExpress, Amazon, and Shopify.
- Minea & BigSpy – Ad spy tools that track high-performing Facebook and TikTok ads. Long-running ads indicate consistent profitability.
💡 Pro Tip: Focus on products advertised for more than 2–4 weeks with strong engagement metrics. Avoid short-lived spikes and look for steady growth.
2. View trending products on Facebook & TikTok
Social media platforms are powerful discovery engines for viral products.
- Use Facebook Ad Library to search for terms like “50% OFF,” “Limited Time Offer,” “Buy Now.”
- Look for ads with high engagement and analyze the Shopify stores behind them.
On TikTok, hashtags like #TikTokMadeMeBuyIt and #ViralProduct reveal trending items. Products with 100,000+ views and hundreds of comments often indicate real sales.
3. Find growing products on Google Trends
Use Google Trends to ensure product demand is growing rather than declining.
- Analyze data over the past 12 months or five years
- Look for steady upward trends
- Check seasonality and geographical demand
Products trending in multiple countries have strong international scaling potential.
4. Find unique products with less competition
Winning products are often “WOW” products that spark curiosity and solve specific problems.
- Explore Etsy for handmade or personalized items
- Check Kickstarter & Indiegogo for innovative ideas
- Source alternatives via AliExpress or CJ Dropshipping
- Monitor Amazon Movers & Shakers for emerging trends
5. Find best-selling products on AliExpress
AliExpress is a goldmine for dropshipping product research.
- Look for products with 1,000+ orders and 4.5-star ratings
- Read reviews to ensure quality
- Use AliExpress Dropshipping Center to analyze sales growth
6. Test products before launch
Validate demand before scaling.
- Run ads at $10–$20/day for 3–5 days
- Track CTR, add-to-cart rate, and conversion rate
- Gather feedback from Facebook Groups, Reddit, influencers
7. Choose products with high-profit margins
Follow the 3x markup rule—sell a $10 product for $30–$50.
- Choose lightweight products (under 500g)
- Avoid low-margin items that rely on high volume
💡 Pro Tip: If your profit margin after all costs is below 40%, reconsider the product.
Learn more: 20 Best One Product Shopify Stores and Their Success
The bottom line
In conclusion, finding winning Shopify products is an art that combines data-driven research, creative thinking, and adaptability.
Remember that the e-commerce landscape is ever-evolving, so stay agile, be prepared to pivot when necessary, and always keep an eye on the horizon for the next winning Shopify product that could propel your business to success. Happy e-commerce journey!
